Fidelity
Feels like the real game
A player decides in three seconds. We build ads the way we build games, so it feels like the real thing.
16+ Years Building Mobile Games
Build. Play.
Convert. Build Playable Ads That Feel Like Your Game.
Playable ads that ship in days and scale on ROAS.
Playables42 lets mobile game studios turn an existing UA video or a brand-new concept into interactive playable ads: game-feel playables, interactive video, and end cards, all in days instead of agency weeks. One pipeline, exported to 10+ ad networks including Meta, Google, TikTok and AppLovin.
Works everywhere / built to every network's playable requirements
Every playable ships under the 5MB size limit ad networks enforce. We build to each network's size and spec rules so your creative never gets rejected.
Loading playable…
By the Numbers
Shipped at Scale
From live titles to live playables, the same studio behind both.
16 years in game development since 2010. 11M+ downloads across studio-built and launched titles. 500+ playable ads shipped, still live in the portfolio. 15+ ad networks supported including Meta, Google, TikTok, AppLovin, Unity Ads, ironSource, Mintegral and Vungle.
16
Years in game development
Since 2010
11x
More iterations before launch
Average per concept, versus pre-Playables42 output
500+
Playable ads shipped
Still live in the portfolio
15+
Ad networks supported
Export-ready packages. Meta, Google, TikTok, AppLovin, Unity Ads, ironSource, Mintegral and Vungle
Live Playable Demos
A full set of playables, delivered in days.
Live HTML5 exports, straight from our delivery pipeline.
Opening the Closet…
How We're Different
Scale on ROASShip fast. Iterate faster.
A playable-ad studio built for the test-and-learn loop: real HTML5 playables in days, new variants in hours, judged on what pays back.
Most playable-ad tools give you one hero creative and a long wait for the next. Playables42 is built for volume and turnaround: enough variants to run a real test, shipped in days, and rebuilt in hours once the data comes in. Same craft standard Playdew Studios uses with real game teams, at the pace your UA team actually runs.
Factory default
- One playable, weeks of waiting
- Installs reported, ROAS ignored
- Tweaks that cost another full cycle
- Mockups that never leave the deck
Studio stack
- A batch of live playables, delivered in days
- Variants rebuilt in hours from real test data
- Optimized for ROAS from the first version
- Video, playables and end cards in one pipeline
Levels · Modules
Prefab. PlayClip. Forge. Ship.
The modules you build with, from reusable kits to interactive video to game-feel playables, then out the door.
Built Like a Game Studio
Built under the constraints that matter: size, speed, and fidelity.
Playables42 is how a 16-year game studio builds interactive ads, packaged as tools you can use.
Iterate
Iterate like a game team
Prefabs, version control and on-device preview get new variants out in days, tweaks the same day.
Ship
Network-ready by default
Size limits, formats and delivery hooks vary by network. Every playable is packaged to spec, so it passes on the first upload.
Runs on
Export for the buy side.
Craft once. Package cleanly. Run where your UA actually spends.
Insert coin
Stop assembling ads.Start directing them.
Open Playables42, or see it in action with Playdew Studios.
